“If you make it too big, it doesn't fit at the back of the TV. “The size! Initially we thought we couldn't do it at all,” recalls Deepak Pai, a senior wireless system engineer at Amazon Lab126 in Sunnyvale, California. They concluded that the best way to keep the materials cost low enough would be to create a small, all-in-one HDMI stick. Determined to improve value to the customer, Amazon product managers wanted to create a device that would be cost effective while delivering a quality streaming solution. ![]() ![]() From left to right, Deepak Pai, a senior wireless system engineer Jagan Rajagopalan, senior radio frequency systems engineer and Mohammed Azad, senior antenna design engineer, were some of the engineers who overcame serious challenges to launch the Fire TV Stick 4K.īefore the Fire TV Stick 4K launched, Amazon had other 4K streaming devices on the market, including the Fire TV pendant and Fire TV Box, but at $70 some considered these too expensive.
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